Data tracking · Consent Mode v2

Consent that holds up, and data that survives it.

UK GDPR and PECR say ask first. Google says use Consent Mode v2 or lose Ads measurement. Both are satisfied by doing it properly once: a banner that means what it says, tags that obey it, and a record of who agreed to what.

Book a call What we usually find

v2 Advanced Consent Mode where it earns it

Denied = denied No cookie set before the choice

Logged Every consent decision recorded

Modelled Gaps filled where Google allows

What we do

Four things, in this order.

01 A banner that is honest. Accept and reject as equal buttons, no pre-ticked boxes, no dark patterns. The ICO has been clear on this; so have the courts.

02 Tags that obey it. Every tag mapped to a consent category. Analytics waits for analytics consent, marketing for marketing. Essentials run regardless, because they are essential.

03 Basic or advanced, on purpose. Advanced mode sends cookieless pings so Google can model what you missed. Basic mode sends nothing until consent. We choose with you, based on your risk posture, and document why.

04 Proof. Consent logs kept, the privacy policy updated to match reality, and the cookie list generated from what the site actually sets, not from a template.

The audit

What we usually find in the first hour.

A banner is not compliance. These are the three ways it usually goes wrong.

Banner theatre

—Cookies set before anyone clicks
—Reject hidden behind Settings
—Banner installed, tags unchanged

Over-blocking

—Essential scripts blocked and the site breaks
—Consent Mode never configured
—Ads conversions vanish overnight

No paper trail

—No consent log at all
—Privacy policy lists cookies that do not exist
—Nothing to show for a subject access request

How it works

Three weeks, then a routine.

Week one Scan of every cookie and script the site sets, mapped to a category and a legal basis.

Week two Banner configured, Consent Mode v2 wired in Tag Manager, every tag assigned a category. Built on staging.

Week three Tested in both states on every template, privacy policy updated, consent logging confirmed, live.

Every month New plugins and scripts checked against the cookie list; policy kept in step.

Part of data tracking, which is inside every maintenance retainer. As standalone work it is quoted after the audit.

Keep reading

Data tracking overview The whole picture: plan, tags, consent, conversions, dashboards. GA4 setup One clean property, readable events, conversions that are real. Google Tag Manager A container you can read, with nothing firing that nobody can explain. Conversion tracking Forms, calls, bookings and orders, counted once and matched to a source.

Let’s look at your site together.

Thirty minutes with Ali. He will ask about the business first, then go through the site with you on the call.

Book a call with Ali

Ali Demirci
Founder

What we would fix first

The handful of things actually holding it back.

What we would leave alone

Usually more than you expect.

Whether we are a fit

And we will tell you if we are not.

Common questions

Which banner tool do you use?+

A lightweight one we maintain for most sites; CookieYes or Cookiebot if you already pay for them. The tool matters less than whether the tags obey it.

Will we lose data?+

Some. Anyone who refuses is not tracked, which is the point. Advanced Consent Mode lets Google model the gap so the shape of the numbers stays honest.

Is this legal advice?+

No. It is implementation, done to ICO guidance and Google requirements. If your lawyer has a position, we build to it.

We have customers in the US and Canada too.+

The same setup respects Global Privacy Control signals and shows region-specific banners where CCPA or Quebec Law 25 apply. See privacy compliance for the legal side.