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Data tracking · Conversion tracking

Every lead, counted once, from the right source.

A conversion is something that happened to your business, not a page that loaded. We track forms, calls, bookings and orders end to end, then make sure Ads, GA4 and your CRM all agree on the number.

Forms, calls, bookings Tracked as what they are, not as pageviews
Tested by hand Each conversion submitted and checked
Deduplicated One lead, one count, in every tool
Matched Ads, GA4 and the CRM agree
What we do

Four things, in this order.

01 Decide what a conversion is worth. A newsletter signup is not a quote request. We separate primary from secondary conversions and assign values, so Ads optimises for revenue rather than for noise.
02 Track the action, not the thank-you page. Form success events, phone taps, booking-widget callbacks, WooCommerce purchases with real order values. Refreshing a page never creates a lead.
03 Send it where decisions are made. Conversions into Google Ads with enhanced conversions, into GA4 as key events, and offline conversions imported back from the CRM when a lead becomes a customer.
04 Attribution you can explain. One UTM convention, the source captured into the CRM with every lead. When someone asks where a customer came from, there is an answer.

The audit

What we usually find in the first hour.

Conversion tracking is where the most money is lost quietly. The first hour usually finds these.

Missing

  • —One thank-you URL shared by three forms
  • —Phone taps on mobile never tracked
  • —Third-party booking widget invisible

Inflated

  • —Conversion fires again on refresh
  • —Test submissions counted for years
  • —Ads and GA4 showing different totals

Unattributed

  • —Leads arrive in the CRM with no source
  • —UTMs different in every campaign
  • —Ads optimising to pageviews
How it works

Three weeks, then a routine.

Week one List every action that matters, assign values, agree what primary and secondary mean for you.
Week two Events built in Tag Manager on staging, Ads conversions created, CRM source fields added.
Week three Every conversion submitted by hand and traced through GA4, Ads and the CRM. Then live.
Every month Conversion counts reconciled across tools; drift flagged in the monthly note.

Part of data tracking, which is inside every maintenance retainer. As standalone work it is quoted after the audit.

Keep reading

Let’s look at your site together.

Thirty minutes with Ali. He will ask about the business first, then go through the site with you on the call.

Book a call with Ali
Ali Demirci
Ali Demirci
Founder
What we would fix first
The handful of things actually holding it back.
What we would leave alone
Usually more than you expect.
Whether we are a fit
And we will tell you if we are not.

Common questions

Can you track phone calls?+

Tap-to-call on mobile, yes, as standard. Full call tracking with dynamic numbers is available when call volume justifies it.

What are enhanced conversions?+

Hashed first-party data (an email address, typically) sent with the conversion so Google can match it to a click even when cookies are missing. We turn it on where consent allows.

Can you import conversions from our CRM?+

Yes. When a lead becomes a customer in HubSpot, Pipedrive or a spreadsheet, that can flow back into Ads so bidding learns from revenue rather than form fills.

We run WooCommerce. Does purchase value come through?+

Yes, with order value, items and a transaction ID so refunds and duplicates can be reconciled.