Website Management:
- Manage the daily operations of client websites, ensuring they remain functional, up-to-date, and user-friendly. Escalate technical issues to third-party support partners as needed.
Content Development:
- Collaborate with teams to create and publish engaging, SEO-optimized content that reflects client objectives. Maintain control over site structure, navigation, and accessibility standards.
Search Engine Optimization (SEO):
- Optimize websites for search engines, focusing on on-page SEO, keyword integration, meta tags, and internal linking. Ensure technical SEO elements like site speed, mobile-friendliness, and schema markup are effectively implemented. Monitor performance and adapt strategies based on search trends and analytics insights.
User Experience (UX):
- Regularly evaluate and improve website usability and its integration with CRM systems. Brief and implement design or functional changes to enhance user engagement and satisfaction.
Analytics and Reporting:
- Monitor website analytics to track user behavior and site performance. Provide actionable insights and reports to guide strategic improvements and inform content strategies.
Digital Strategy:
- Assist in crafting and executing digital marketing strategies, ensuring effective interaction across multiple digital channels to boost online presence, engagement, and revenue growth.
Compliance and Security:
- Ensure client websites adhere to legal standards, including GDPR. Support the implementation of security measures in collaboration with IT teams to safeguard data and prevent breaches.
Team Collaboration:
- Partner with clients and internal teams to advise on digital best practices and align website initiatives with overall goals.
Vendor Management:
- Oversee relationships with external vendors and agencies for web development, design, copywriting, and additional client services as required.