Google Analytics is a very powerful tool, that’s for sure. I would argue with anyone who disagrees.
But isn’t it exactly like this for newcomers?
But let’s continue with those who are fully aware of what happens when you use this properly. If you’ve landed on this page, it means you’re already advanced. King.
Segmentation examples
Let’s discuss what kind of audiences we can create together. These are just guidelines, of course; you’ll need to determine them based on your site’s structure. Every site is different, you know that.
Blog Visitors
You can tag all visitors who enter the blog. Here’s how I do it: I use Google Tag Manager to detect those who have entered the article page. Usually, the URLs of article pages contain “blog,” and if so, I detect this. Then, I go to the Audience segment and add the visits where this event was triggered to the audience.
Age Ranges
You can group specific age ranges and get better insights about them. If you haven’t reached a certain level of traffic yet, Google Analytics might not show this data.
Gender
This is an important factor. OK, maybe more men visit your site, but which gender converts more?
Those Who Viewed a Specific Page, e.g., About Us
You can analyze how users behave after viewing the About Us page or your team page from the menu. You can compare those who saw these pages with those who didn’t and decide to make this information more visible. Pages that might inspire you:
- Pricing page
- Those who viewed a specific product
- Those who viewed your refund policy
Those who viewed a specific section
The same logic applies here. Do those who view user reviews or your media successes trust you more? You can easily track these section views with Google Tag Manager. If you need technical expertise, don’t hesitate to reach out to us.
This section viewing topic is also important to ensure that some information is visible to all site users.
Here are a few examples:
- Testimonial section
- About Us section
- Pricing section
Newsletter Subscribers
How active are your newsletter subscribers on your site? Maybe instead of directly selling to visitors coming from organic traffic, a newsletter where they feel secure, where you can prove your knowledge, and build trust over time would be better?
User spent some threshold
You can identify users who have spent a certain amount of money.
Single Order Customers
You can target the users who purchase only one time.
Loyal Customers
You can name them as a loyal if they purchase more than one time
Zero Order Users
If someone just register but get nothing, you can name it zero order user
Checkout as a Guest users
Technically, it’s a bit hard to detect them, but can be done with a developer.
Abandoned Cart Users
Users who add products to their cart but do not complete the purchase.
High-Value Customers
Users who purchase high-value products.
Recent Visitors
Users who visited your website in the last 7 days.
Inactive Users
Users who have not logged in or made a purchase for a long time.
Returning Visitors
Users who repeatedly visit your website.
Product Viewers
Users who view a specific product.
Category Viewers
Users who view a specific product category.
Coupon Users
Users who use discount coupons.
Wishlist Users
Users who add products to their wishlist.
Engaged Users
Users who spend a long time on your website.
Social Media Followers
Users who follow your social media accounts.
Geographic Targeting
Users in a specific geographic location.
Seasonal Shoppers
Users who shop during a specific season or holiday period.
Email Subscribers
Users who have subscribed to your email newsletter.
Reviewers
Users who leave reviews about products.
Referral Users
Users who come through a referral from another user.
First-Time Visitors
Users who are visiting your website for the first time.
Discount Seekers
Users who are sensitive to discounts or promotions.
Frequent Browsers
Users who frequently browse products but rarely make a purchase.