Log · A foundation's site, five years on.
We started with a redesign in 2021 and stayed on a retainer. The site now has 156 pages in several languages and 290 articles. Every rebuild decision since then started with an audit, not a design.
What you can ask us
Should we rebuild or fix what we have?
We look at the code, the content and the numbers first. Often the answer is: fix five things.
Why is the site slow?
Theme, plugins, hosting or images, measured template by template.
Which plugins can we remove?
What each one does, what it overlaps with, what is safe to switch off.
Is the site secure and backed up?
Updates, users, backups, hosting and firewall, checked and written up.
Which builder, theme or host?
A recommendation based on who edits the site and how often.
Can our in-house developer do this?
Usually, yes. We write the brief and review the work.
How a consultation works
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01
Send your URL and your question.
One paragraph is enough.
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02
A call with Ali.
30 minutes on who edits the site, what it has to earn, and what has been tried.
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03
We look under the hood.
Read-only access to WordPress, Search Console and analytics. Nothing is changed.
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04
You get a written audit.
Findings ranked by impact and effort, each with a recommendation.
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05
You choose what happens next.
Your team takes the list, we take part of it, or we look after the site on a maintenance retainer.
What we look at
The full list is in our SEO audit checklist.
AreaWhat we check
SpeedCore Web Vitals per template, theme and builder weight, caching, hosting
PluginsWhat each one does, overlaps, abandoned plugins, license renewals
SecurityCore and plugin updates, admin users, backups, firewall, hosting setup
SEOIndexing, titles, redirects, sitemaps, schema, Search Console errors
EditingHow easy the site is to edit, and what breaks when people do
ConversionForms, calls to action, where visitors drop off, what gets tracked
From our logs
Log · A US tile manufacturer, after a migration.
The URL structure had changed and nobody had mapped it. We matched Search Console's most-clicked pages to the new ones and used the Wayback Machine for the eight with no obvious match.
Client names are left out.
What we won't do
Sell you a rebuild you do not need. If the problem is two plugins and one template, that is what we will tell you.
Frequently asked questions
Do you only advise, or do you build too?+
Both. Most clients start with an audit. Some hand the list to their own developer, and some ask us to do the work.
Can you work with our developer or agency?+
Yes. We agree who owns what up front, and we review the work if you want us to.
Do you need admin access?+
For the audit, read-only access is enough in most cases, plus Search Console and analytics.
Do you work with US clients from the UK?+
Yes, most of our clients are in the US. Calls are scheduled in your working hours.
Do you work with Elementor, Divi and Gutenberg?+
Yes, all three, and we can tell you whether it is worth moving off a builder. See website migration.
What if WordPress is not the right platform for us?+
Then we will tell you that too. We also build on Next.js, so if a headless or React-based setup fits your team better, we can recommend it and build it. See WordPress to Next.js.